Lifestyle ecommerce brand Mayfair has raised Rs 22 cr in seed funding from Nexus Venture Partners, and CDH Investments.
Mayfair, which offers affordable fashion in clothing, accessories and home and living products, captures customer demand trends using data science and an AI tech platform.
“Unlike other traditional fashion brands, Mayfair uses big data to translate user demand along with lifestyle trend into actionable signals, so our suppliers are able to turn them into a unique design with good quality in short turnaround time,” said Chi Xue, co-founder at Mayfair.