This move forms a major part of SHR Lifestyles futuristic expansion plans
Jammu, June 10: Global lifestyle brand Shree the Indian Avatar, under SHR Lifestyles Private Limited, has entered into a retailing partnership with India's leading fashion destination for the latest trends – Lifestyle. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omnichannel experience. Shree apparels will now be retailed nationally through select outlets of the Lifestyle stores wherein the brand will put across its beautifully designed ethnic wear collection.
A unique, handpicked and exclusive Spring Summer’19 collection is now readily available at the Lifestyle stores within a significant area. The collection comprises of various themes, like Foil Foilage, Midnight Blues, Ivory Summer, Tribe Vibe, Truck Art, Stripe Hype and Chikankaari that have been inspired by trends gaining momentum across the world. They complement the style of every woman. They are quirky, unmistakably stylish and coherently modern. The Truck Art theme showcases the vibrant truck paintings subdued in the Indian art form. Ivory Summer is an eclectic mix of floral’s in summer hues placed over an ivory backdrop. Midnight Blue puts across the blue ivory printed story inspired by deftware ceramics. They seamlessly suit every mood and make the wearer feel great at any occasion.
The brands' collection is already available for purchase in select Lifestyle stores across India. This includes Metropolis Mall (Gurgaon), MGF (Jaipur), LS Town Centre (Lucknow), Wave (Jammu), Z Square (Kanpur), North Country (Mohali), Pacific (Dehradun), LS Cosmos Mall (Agra), Viva Collage (Jalandhar), The Great Mall (Kota- LS), and Phoenix (Bareilly).
This progressive move has built strong brand equity in a short period of time. SHR Lifestyles recently raised INR 80 crore in its first outside equity capital raise from Alpha Capital Advisors Private Limited. The company plans on investing parts of funding in helping the brand materialize its vision of building up a national footprint in the near future.
Speaking on the partnership Sandeep Kapoor, Chairman and Managing Director of SHR Lifestyles said, “Lifestyle Stores has a repertoire of fashionable brands and an expansive customer base and we are extremely honoured to be partnering up with them. I hope we are able to leverage their extensive retail expertise in order to reach out to today’s discerning shopper. This will further help us explore various opportunities for Shree’s market expansion in the coming years.”
Brand Shree has mushroomed to 60+ exclusive brand stores, 3000+ Multi Brand Outlets and 15+ dedicated manufacturing units. Over the last 10 years, the brands' product portfolio has grown by leaps and bounds under the women wear category. From ling and short Kurtis, and dresses to bottom wear like trousers, palazzos, legging and jegging to giving a comprehensive shopping experience with fashion jewellery, and dupatta to complete the look; Shree has it all.