Jammu, June 21: Lavender has changed the fortunes of over 1000 farmers of Bhaderwah who are engaged with the cultivation of aroma (lavender) plants in the barren land of Bhaderwah and turned it into the land of aroma.
Giving up the age-old traditional farming of maize crops, around one thousand farmers residing in the vast hilly slopes of Jammu and Kashmir’s Doda have successfully embraced aromatic lavender cultivation that is comparatively more profitable.
A farmer Bharat Bhushan has come a long way to become an inspiration for many. He started ‘Lavender’ cultivation on a small scale in his village Leirote of Bhaderwah in 2010 and now over one thousand farmers are engaged with this farming. Bushan now also owns a company that manufactures aromatic products.
The farmers are growing lavender under the Union Government's Aroma Mission, explains that by adopting farming of unconventional aromatic plants to fulfilling Prime Minister Narendra Modi's dream of ''Atmanirbhar Bharat''.
Despite the Covid-19 induced lockdown, around 1,000 families associated with exotic lavender farming here have not only made themselves self-reliant but also emerged as job providers during the pandemic time.
“We have put great thrust that farmers should get his dues but due to barren land farmers were unable to produce much, but after the cultivation of lavender, farmers are earning much higher than traditional crops,” a senior officer said.
“We have witnessed that large number of farmers are now coming up for farming and become self-reliant. Lavender is providing them opportunities that would help them to increase their income and also become self-reliant. Many migrated farmers are now returning back home by leaving their jobs outside Bhaderwah.” An officer said.
“Lavender has great market value; the market price of one kg aroma oil is Rs 10,000. We are also providing farmers distillation units in Bhaderwah and providing market to sell their product.” He added.
“I have cultivated lavender two years back. Earlier we were unable to produce much, but now we are earning much better, i want unemployed youth should also adopt this farming to become self-reliant.” A farmer said.
“With the help of Central Government's 'Aroma Mission', 1000 farmer families of Bhaderwah in district #Doda switched from traditional maize crop farming to aromatic lavender farming giving a major boost to #AtmanirbharBharat. #ProsperousFarmers.” PMO, Dr Jatinder Singh wrote on Facebook.
“Under the Union Government's Aroma Mission, CSIR-IIIM #Jammu establishes 6 essential Oils distillation units in different villages of #Bhadarwah in district #Doda as lavender Cultivation.” He added.