Jammu, September 20: A truly inspirational role model for the farmers, Bharat Bhushan (43) an intermediate pass has battled through the old traditional methods of farming to become the man of prospect.
Having started ‘Lavender’ cultivation on a small scale in his village Leirote of Bhaderwah in 2010, Bhushan now owns a company which manufactures aromatic products. His success story and style of farming does not just follow the usual rags to riches plot line and changed his fortunes by taking to lavender cultivation, but of many others as well.
Bharat Bhushan had also won a prestigious ''Innovative Farmer Award'' by the Indian Agricultural Research Institute in March 2020 in New Delhi for innovative farming by bringing 62 acres of land under aromatic plant (lavender) cultivation.
“I was the first farmer who started cultivating lavender in Bhaderwah in 2010, but now we are around 300 farmers in twin districts of Doda and Kishtwar who are earning well in lavender cultivation. Earlier, I also followed the same traditional methods of framing as my forefathers did, but I got in touch with the Indian Institute of Integrative Medicine (IIIM), Jammu in 2010 and the officials motivated me to cultivate new crops,” Bharat said.
Bushan now has a nursery of lavender plants from where the farmers fetch plants to follow his footsteps breaking the bars of old style of farming. He has also installed ‘extraction plant’ so that he could extract oil from lavender flowers to manufacture certain aromatic products.
“When, I interacted with PM Modi in 2016 and highlighted the plights of farmers, then Aroma mission was launched by government and farmers started getting subsidy. We produced 245 kg oil last year and sell at the cost of Rs 10,000 per 1 kilogram. We directly sell the oil to every part of Indian and even abroad. A team from Koria visit Bhaderwah for aroma oil.
Assistant Floriculture officer, Doda, Pawan Kumar said, “We aware farmers about the lavender cultivation and even provide subsidy for establishing nursery of lavenders. After a local farmer got national award, more farmers are coming to this field. We are also planning to train progressive farmers out of JK-UT.”