Mumbai: Blue Dart, India’s leading logistics service provider and part of Deutsche Post DHL (DPDHL) Group, has been conferred with the prestigious and highly acclaimed Superbrands Award for the 12th consecutive year.
Superbrand is the world’s largest independent arbiter of branding and pays tribute to the strongest and most valuable brands in the world through an intense process of selection. The selection criteria followed by Superbrands is internationally renowned and is considered as one of the esteemed awards in the Branding category. This year Superbrands India invited brands from an exclusive group and were voted by 18,031 consumers and senior professionals from a cross-section of industries.
Commenting on the occasion, Ketan Kulkarni, Head - Business Development & CMO, Blue Dart said “It is an honour for Blue Dart to be recognized as a Superbrand for the 12th year in a row, validated by the industry and consumers. As leaders in the express logistics industry and trade facilitators for the country, Blue Dart has been established based on strong brand equity; we will continue to delight our customers at every touch point through high service quality, best-in-class technological innovations, products and services. This accolade stands testimony to our ability to continuously raise the bar in driving innovation in the industry. We are focused on building an organisation that sets new benchmarks in driving customer delight in Blue Dart country”.
Superbrands has earned the proud distinction of being the award that brands consistently use as a symbol of excellence and credibility. Superbrands is a concept that started in 1993 in the UK to chronicle case studies of exceptional brands, to pay tribute to them and their brand guardians. Since then 86 countries have already published 360 volumes featuring more than 15,000 case studies.
Blue Dart remains one of the best-managed companies in India which is evident by the awards and recognition it has received. The company is benchmarked to international standards and continues to be India’s Most Innovative and Awarded Logistics Company. Prior to this, Blue Dart was ranked no.1 amongst the 25 best multinational workplaces in Asia – 2019 by Great Place to Work® Institute, Asia for the third time in a row. Great Place to Work® identified Blue Dart as the top organization that has successfully created high-trust, high-performing cultures in the Asia and the Middle East regions. It was also recognised as a Readers Digest Most Trusted Brand for the 11th consecutive year.