In a move to expand its user base in India, Netflix, the America-based streaming giant, is set to introduce a lower subscription base price for mobile users in India on a test basis. This plan, however, will only target the cell-phone subscriber community, as opposed to its current plans, wherein a singular subscription can be accessed on TVs, mobile phones and computers.
Netflix had launched its first cheaper subscription plan in Malaysia in November last year. The plan s priced at half of its current basic plan.
At present, Netflix's prices are higher than any other VOD service in India. To put things in perspective, ZEE5 offers streaming subscriptions at Rs 50 per month, while some like MX Player's is even free of cost. Although Netflix offers a wide range of international and original domestic content, pricing is a primary concern for potential subscribers. Considering the ever-expanding market and user-base, Netflix's mobile-only plan is a welcome move.